These events aim to propagate and disseminate cultural themes. These may refer to different arts such as performing arts, musicals, photography, literature,…. Festivals or conferences are usually organized for a particular theme.

Each type of event requires a physical space appropriate to its characteristics, a certain technical implementation, a given broadcast strategy.

These events are usually carried out by corporations or cultural groups. However, within the cultural events sector we can also find companies specialized in promotional marketing.